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So. We thought we’d write a few articles to help you keep up to speed on the latest developments in the world of online market research.
Read away.

A Qualitative FaceliftThe evolution of Social Media is perhaps the most perplexing and comprehensive enhancement of the Internet we have seen this past decade. By reshaping the way people communicate on both a personal and professional level, the social web has…
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Co-Moderating an Online Focus GroupThe Company Strategic Marketing and Research, Inc. (SMARI) is a full service custom market research firm operating in Indianapolis, Indiana. Offering a partnership approach to their clients, SMARI provides personalized research-based marketing solutions for unique challenges faced by today’s business…
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All Access SoftwareBusiness Challenge: In early 2009, a client sent numerous e-mails to Itracks inquiring if the software was compliant with blind, deaf and paraplegic participants. At the time Itracks’ software did not have the capabilities to accommodate all users. Itracks realized…
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Online Video Dial TesterBusiness Challenge: In late 2009, a company approached Itracks wanting to reach a greater geographic audience than they were currently reaching with the in person video dial tester. Itracks’ developed an online version of the video dial tester to coincide…
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BBFG – Brand ImageBusiness Challenge: In 2008, the world was hit with a Global Recession and by late 2009 the economy finally started to see a slight upward trend. In early 2010, Itracks was approached by a leading investment institution wanting to delve…
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Cost, Leadtime and Sustainability of Face-to-Face and Internet Focus GroupsThe traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interview the participants. The alternative Internet approach, on the other hand, uses either…
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CMA Project – Case Study ResultsAre Canadian Companies Using Social Media? 143 Canadian companies participated in the survey, which was conducted from May 3-7, to help better understand how social media is being used as part of operating their business. The survey resulted in some…
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BMA Social Media Survey ResultsWhy do you use Social Media? We conducted an online survey with Business Marketing Association members from May 19-25 to better understand how social media is being used as part of operating their business. 70 members participated in the survey, which…
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