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We’re creators of the premier software tools for online research…and we know how to use them. Founded in 1996, we were one of the very first companies to conduct a focus group online. It was over an AOL dialup connection (ask your grandma) in a New York City hotel room. Over the last decade, we’ve conducted over 16,000 qualitative market research sessions across all kinds of different industries and topics. The knowledge we’ve gained from our vast research experience is priceless. The good news is that we like to share.

Meet us.

We’re an award-winning company of about 50 people. Locally owned and operated in Saskatoon, Saskatchewan, Canada.

Meet the rest of our team.

We’ve got over 2.4 million people in our panel network. Located around the world. All ages, ethnicities, socio-economicalities, etc. We can quickly tap your exact target market for answers to your most pressing questions.

Top-10 innovator? Oh yes.

We’re ranked among the Top 10 most innovative market research companies in the world. (And we’ll let you in on a little secret … most of the other folks on the Top 10 list use our itracks software, too.)

So what’s so special and innovative about our research? Glad you asked. Lately, it’s all been all about what we’re doing with social media. The social community online has created the perfect world for faster, more accessible, more affordable market research. We’re pioneering new ways of reaching the people you want to hear from the most.

Learn about Our Tools and Our Services.